I found out that they have many different versions of spam like low in salt, spam with cheese, spam with garlic.. they even have clothes with spam written on them. They only thing they don't have is any spam directed at children, its all for adults. It would be a good idea to do this.
They have very modern recipes of what you can create with spam, these include casserole, salsa burgers, pasta dishes, pizza and lots more.
You can tell that spam is trying to appeal to the modern more young market but they aren't doing too well because they haven't changed anything the packaging or the advertising. Spam isn't really advertised at all, I've never seen any personally.
This shows there is real need for a redesign on the product in order for the product to really get hold of a younger audience.
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